Have you ever scrolled through a website and been pestered by those small ads? They pop up constantly, and you battle with your cursor to close them all! Even Mike Schloesser will be afraid of your arrow-moving abilities. Anyway, enough with the fun. Those ads that you see are a powerful tool for digital marketers. Technically, they are part of Google’s display advertising services.
These ads target users who have searched about your services before. Google tracks their search activity and shows the relevant companies that can provide services. Sounds interesting, right? It definitely is. Google has always been a marketer’s friend. Its vast user base provides a perfect avenue for digital marketing companies to target customers. Moreover, online display advertising services get 0.53% of the clicks from all search engines. This number is specific to the educational sector.
Why is Display Advertising Important?
Display advertising is important for brand awareness. Let us take an example. Do you remember the billboards on a highway? These billboards mostly have ads for the education, real estate, and media sectors. You will see these ads and note down the address or number of the service. Thus, the respective companies have generated a lead from you.
You can use the same logic for display advertising in India. Imagine your user going to a website and seeing your ads. Sure, they will be annoyed in the beginning. However, these ads will create recall in their minds for your brand. They will search and use your services the next time they need you. Hence, you must see display ads more as a brand awareness tool that remarkets your website to the user. It ultimately plays a big role in lead generation.
The Benefits of Display Advertising
Let’s discuss a few more benefits of online display advertising services. You can set up a really great marketing campaign with strategic targeting through these ads.
Brand Building Champion
Display advertising in India will strengthen your brand recognition efforts. Your recall power will be greater than your competitors. Additionally, you will notice a steady increase in your organic traffic as brand search grows.
Drive Targeted Traffic
An online display advertising services company has specialized personnel to run Google Ads campaigns. They drive targeted traffic to your website through their expertise. The company also attracts qualified leads to your landing page.
Boost Conversions
Every marketer will know that lead generation is a fishnet while converted leads are the fish. You have to nurture the leads so that they invest in your service. Display ads boost your conversion rate by nudging website visitors to act.
Measurable Results
The problem with traditional marketing methods is that there is no proper way of tracking their performance. Yes, you can measure the increase in generated leads after a commercial goes live. But where does your customer come from? Which billboard or TV ad generated more leads? Which ones are performing the lowest? You can answer these questions using display advertising services.
Versatility at its Finest
Now, here’s the fun part. You are not limited to one type of ad format with display ads. There are different types of formats you can choose. Banners are long ads that you can see above the website content. Similarly, video and rich media ads are also available.
Types of Display Advertising
We have entered another rabbit hole with the types of display ads available. Let’s clear the air around this. Your creative team will be excited to learn about all the different formats available. It is a stimulating experience to create content for an online display advertising services company.
- Banner Ads: As explained, banner ads are static graphics that appear on any vacant part of the website. A user can click on the banner to open your website.
- Rich Media Ads: These ads have features that your audience can interact with. They can have multiple link options, polls, or videos.
- Native Advertising: Native ads are a perfect way to blend your ads with the content the user is consuming. If your user reads a blog, native ads appear as text-based content. Similarly, they appear as videos or graphics for other types of ads.
- Video Ads: These ads typically appear on YouTube and other platforms. They can also appear on websites that host video content.
Planning Your Display Advertising Campaign
Online display advertising services meticulously plan your display campaigns. They will set a clear goal and campaign objective. They will then target the right audience for your services. All this will depend on your user’s search activity. The next step is to select the right ad format for your target audience. It depends on their demographics, interests, and behavior. They will also track the performance of these ads for future campaign changes. Only optimal ad performance will be accepted by them.
Display Advertising vs. Other Advertising Options
Now that we have discussed so much about display advertising in India, you would wonder about other options. Is there nothing else to drive traffic? Something more affordable? Well, there is social media marketing and search engine optimization.
Let’s take a look at social media marketing first. Meta Ads can also help you drive traffic to your website. However, search engines directly track your user activity. They also have the exact words your user used for the query. Meta apps like Instagram and Facebook monitor the likes and shares of your users to target your consumers.
Search engine optimization is a slow and gradual process. It may take time to build an organic user base. Moreover, it requires regular maintenance, like display advertising services. Therefore, you can combine your display ad campaigns with SEO for better results.
The Future of Display Advertising
It is time to talk about AI and programmatic buying! Tech wizards are changing the search game and making ads smarter, faster, and way more effective. AI is crafting super-targeted ads. It is also using programmatic buying to find the perfect audience in seconds. It is interesting to see the actual impact AI will have on online display advertising services in the near future.
This digital world moves fast, and so should you! Keep your finger on the pulse of display advertising trends. New tools, platforms, and strategies pop up all the time. Stay curious, keep learning, and watch your campaigns soar to new heights!
